Market Research Might Not Be the Luxury You Think It Is

Market Research Might Not Be the Luxury You Think It Is

While the world is in crisis and no one is sure what will happen next with the global economy, your customers’ priorities, needs, and motivations are changing by the minute. Whether you lead a consumer-facing or B2B organization, your customers are distracted by the...
Five Questions Every Leader Should Ask

Five Questions Every Leader Should Ask

Great leaders don’t have better answers, they ask better questions. But too often, I have seen organizations miss out on new opportunities, lose market share, fail to respond to shifts in the market, or pursue the wrong strategy. All because they didn’t ask key...