Outsight helps you understand your customers, your organization, and your marketplace so you can do more of what the world most needs you to do.

“Outsight” means the power of perceiving external things. With more than 30 years of experience working with all kinds of organizations, we understand the importance of an external perspective. Our goal is to build your capacity to listen and engage your audience in a way that builds life-long relationships.


Customer Experience

  • Brand Identity
  • Data Modeling
  • Journey Mapping
  • Persona Development


Donor Research

  • Feasibility Studies
  • Prospect Research
  • Social Network Analysis
  • Wealth Screening


Market Research

  • In-Depth Interviews
  • Focus Groups
  • New Product Testing
  • Program Evaluation
  • Web, Social, Telephone, and Mail Surveys

“Kay Edwards is the best and most experienced research person I know. I’ve worked with her for more than two decades. She is often STEP one in our work in helping organizations to shift and pivot from old normal to new. One of our best strategy minds, a great coach in innovation and transformation. Outstanding track record for some of the best-known faith-based organizations in the U.S.”

~Kn M.; Founder, Innovation Institute