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Joyce Wyckoff

“Live what you love…live what I love.”
~Joyce Wycoff
Story gatherer and artist
gratitudemojo.substack.com

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Services

Some of our key services include:

  • Journey Mapping
  • Brand Research
  • Voice of the Customer Research
  • Donor and Prospect Research
  • Market Trend Analysis

Recent Posts

The Roof Creates The Introduction

Suppose you are on your daily commute (bus, train, or plane, your choice) and you happen to be sitting next to someone who you have been wanting to meet. Perhaps it is someone whose business success you admire, and you would love to learn from, or it might be that...

Good Research is Like Making Jello

I live in the Midwest. I grew up eating Jello. Jello was considered a legitimate side dish, on equal footing with the potatoes, the green beans, and the iceberg lettuce. It was a salad, really, if you put enough peas or shredded carrots into it. Jello was so important...

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